Why do people prefer GIFs to Video?

There are many advantages to hosting GIFs on your website, versus using the traditional method of embedding video. This is an interesting topic which we figured warranted a blog discussion.

Initially, we stumbled upon a thread on the internet about why people prefer animated images to video. It was an interesting conversation with back and forth between the parties, which boiled down to one simple answer:

It turns out the answer is – Mobile!

When out in a public area, people can’t play sound due to not having their headphones or speakers turned up (You can turn it up, but you can be sure that it will annoy the people around you). Not everyone carries around headphones with them. Not only that, but you’ll have to switch from browser to YouTube (or whatever video app is invovled).  As a result, if someone wants to watch a video of a cat beating itself up (here you go), the reduced loading times as well as the ability to watch exactly what I described without disturbing others around you is easily accessible. Sure you can watch a video on YouTube, but:

1. The amount of data used on loading a video far exceeds the amount you would use if a GIF was loaded instead.
2. GIFs are sound free which can be viewed whenever and where ever (as long as your boss doesn’t mind you watching them at work).

Why else would people prefer GIFs? In addition to faster loading times, GIFs repeat themselves over and over and over again. This is kind of like Schrodinger’s cat. Does a GIF keep playing even after you close it? All jokes aside, this looping functionality can be used to your advantage! Remember that video of the cat beating itself up? People would think you were crazy if you laughed out loud saying “This video of a cat beating itself up is so funny!” If you wanted to show an actual video of this happening to your friends, you would have to deal with rewinding the video back to its original starting point (If say, it was from a cat compilation that had multiple other videos merged together) as well as buffering times. By then, interest is already lost.

With GIFs, that doesn’t happen! Just turn your mobile device to your friend and they will be able to watch the video over and over again as many times as they want. This is why GIFs are far more convenient than videos.

KISSmetrics reports from the image below that every second counts.
 

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Loading time is a major contributing factor to page abandonment. If users are waiting 4 seconds for something to load, about 1/4 of them have already left. Wait more than 6 seconds and almost 1/2 are already gone. In the time that it takes you to type out this sentence, already 1/2 of your users are gone. Now that is not a whole lot of time!

Mobile Web users usually give 6-10 seconds before they abandon the page. Here at GIForial, we specialize in creating customized GIFs that can be easily viewed anywhere and everywhere.

Overall, ensuring that your loading times are minimal is imperative to running a successful venture. We are here to make that happen for you because here at GIForial we believe it is possible to make a great presentation with beautifully designed GIFs customized exactly the way you like. Get in touch with us today to discuss creating high quality GIF tutorials for your company.

The story behind GIForial.com

Thanks for finding us here at GIForial.com, the home of animated technical tutorials and walkthroughs. Every good company has a good founding story. We thought we’d take the time to explain how we came up with this idea, and how our founding team was formed.

Animated Technical Tutorials – The Idea

First, we want to take the time to thank Scott Barlow over at Scottsbarlow.com for writing a blog post titled 100 Business Ideas for 2014. It was this initial idea that sparked the purchase of a domain by combining the letters of the loved animated graphics interchange format, GIF, and the word Tutorial – hence GIForial.com was born.

As with most brand identity, one of the founders picked up the GIForial Facebook page, Twitter, and Tumblr after purchasing the domain and throwing together a quick site. Luckily enough, someone else was perusing the same 100 business ideas and came across the GIForial Facebook page. Founder #2 took the initiative and reached out to Founder#1. There was a little back and forth via the messaging system, exchanging of skills and resumes, as well as a few Skype and phone calls over the next couple of weeks. They discussed future plans with the idea, and how to best execute the goal of making awesome animated tutorials for businesses and products. The two personalities and skills seemed to mesh together well, and they decided to launch the venture together.

We’ve only just begun the journey, and are excited for the future.

What can we do for you?

We truly believe that this service will provide the highest quality animated tutorials, saving individuals, entrepreneurs, and other companies time, energy, and money by acting as an addition to a helpdesk and support system. Please check out our examples page to view our work, and don’t hesitate to contact us if you have any questions, comments, or want to say hello. We look forward to getting in touch with you shortly.

Our blog will be harnessed to show off our work, and to be a resource for not only small to medium sized corporations, but also for the sole founder who is running a web or mobile application. Subscribe via our Feed, or drop us your email!

Introducing GIForial.com!

Hello! Thanks for checking us out here at GIForial, the home of providing quality animated tutorials and walkthroughs. We’re a firm dedicated to our clients, and stand completely behind our work. With the ever expanding markets present in today’s society, it is no surprise that getting your name out there can be a challenge. Our goal is to create a quick and efficient way for our clients to present their work and ideas in a very straightforward and easy to follow manner. Our team consists of members with years of video editing experience, so you can be absolutely sure that you are getting a quality, well made product.

 

Here are some benefits and reasons why GIFs work:

1)  Ability to place GIFs on your tablet or smartphone to easily present to others

2) Load faster than a video which may buffer

3) Reduce bandwidth size vs self hosted video

4) Replaying and looping step by step is much easier than rewatching a video

5) Some people don’t like or can’t listen to sound, so GIFs with text on them would be better in that case

6) Videos might not be available to all countries or viewers, so self hosted GIFs might be better in that case

7) You can read a GIF at your own pace, versus having to look at a video

8) Easier to understand, especially with looping functionality

 

In addition to these benefits, the ease of simplicity and affordability makes GIFs a great way to get your point across. The possible applications are endless. Some examples include:

1) Business proposals

2) Data imaging

3) Product tutorials

4) Support files

5) Animated walkthroughs

6) Employer training

 

Our animated walkthrus will help grow your business and we stand by our word. If you are unhappy with our work, we would love to make it up to you. Check out our pricing page to get in touch, and let us make your customized GIF tutorial today!